Opinion: The Pandemic of Poor Communications

At the risk of adding to the Coronavirus news frenzy we’re experiencing, I thought this piece from Gil Bashe, a health communication writer, deserved to be noted. His article points to the substandard job the health authorities, media, and the government are doing to get people ready. The Pandemic of Poor Communications” underlines the importance of clear communications and the effects of opinion when the absence of an authoritative source creates an information void.

If you don’t believe me, watch cable news and count how many times an anchorperson says, “I think” in a five minute period – to what I would reply, “I don’t care what you think. Just give me the facts from someone that has them.”  

Here’s an excerpt from the article:

“When people hunger for direction, they seek authoritative voices. Right now, writing eyeball-popping headlines and generating viewership seems to be the news media’s focus. Reporters even pressed noted soccer coach Jurgen Klopp for his opinion on how coronavirus would impact championship games. Klopp, with more sense than many, snapped back that his opinion was unimportant – ask a real expert.”  

Click here to read the complete article.

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